PROJECT NAME
#LetsBertenangdanMasakSimpleJe
#MasakDanMenang
CLIENT
Ayam Fiesta
SCOPE OF WORK
Marketing Consultation
Campaign Ideation and Crafting
Contest Monitoring and Management
Social Media Management and Monitoring
CONSUMER INSIGHTS
Due to MCO lock down, we foresee a few potential trends:
Our consumer will have to cook at home whether they know how to cook or not Some of our consumer might be losing their source of income due to lock down
THE CAMPAIGN IDEA
We launched our social media campaign on Day 4 of MCO, #LetsBertenangdanMasakSimpleJe #MasakDanMenang , where we shared cooking ideas and encouraged consumer to share their cooking with us and win a small token to help their household income!
CAMPAIGN RESULT
We were the first brand who launched MCO campaign (other food brands mirrored a similar campaign too!) and garnered 36 video submissions, within 4 weeks; 17% engagement rate just on FB itself!